Your WooCommerce store, managed like a software product.
We build, operate, and continuously optimize the entire ecosystem: site, plugins, conversion tracking, payments, shipping, fiscal invoicing, GDPR, product feeds, search, and backups.
Everything is versioned, monitored, and documented — no plugin conflicts, no technical improvisation, no problems that eat your weekend.
Someone has to own the operational layer.
Broken tracking, no visible signals
Consent Mode V2, Safari ITP, ad blockers, and Performance Max auto-tagging can hide serious data loss. In every WooCommerce store we audited over the last 12 months, we found conversions that had been missing from Google Ads for weeks — with nobody noticing. The consequence: budgets optimized on incomplete data, and decisions made on a false picture of performance.
Plugin chaos
30+ plugins in conflict with each other, updates that can take down checkout, and licenses expiring without warning. Without operational discipline, a WooCommerce store quickly becomes a fragile system — hard to maintain and dependent on emergency interventions.
Four vendors, zero owners
The agency runs the campaigns. The dev team handles the site. The integrator owns shipping. The consultant covers GDPR. When a problem lands between those zones, accountability evaporates and you end up coordinating all the vendors. With us, diagnosis, intervention, and resolution have a single owner: us.
Six plugins we develop and maintain ourselves, integrated directly into your store's ecosystem.
The critical components stay under our control — no dependence on external vendors, no essential licenses rented from third parties.
Pixel Manager
Unified tracking for Google Ads, GA4, Meta, TikTok, and Microsoft Ads, with Enhanced Conversions and server-side transmission of purchase conversions. Click identifiers, including gclid, are captured independently and kept for 90 days — for more complete attribution and more reliable conversion data.
Ecommerce
Technical infrastructure for high-performing stores: Elasticsearch search optimized for Romanian, with exact EAN and SKU matching, speed optimizations, double opt-in newsletter, and 2Performant integration. All built for more relevant search, better conversions, and stable long-term operation.
GDPR
Complete implementation for compliance and correct data collection: Consent Mode V2 configured and connected to Google and Meta, a consent banner, a dedicated workflow for personal-data requests, and defaults aligned with GDPR and ANPC requirements.
Sameday
Full integration for easybox and home delivery, with automatic rate calculation by weight and volume. The AWB is generated automatically when the order status changes, and tracking information is added straight into the order notes — a shipping flow that's fast and easy to follow.
AI Helper
We automatically generate llms.txt, sitemap-md.xml, and .md versions of every important page in the store. Your content becomes easier to discover, interpret, and cite by ChatGPT, Perplexity, Claude, and Google AI Overviews — getting the store ready for the next generation of AI-assisted search.
Honest WooCommerce
Automatically meets the Omnibus Directive requirements: correctly displays, on every discount, the lowest price charged in the last 30 days, and includes a dashboard for quickly spotting non-compliant products.
All plugins ship under the GPL license, and the client receives full access to the source code. Updates are delivered and managed through our private update server. Every release follows a controlled rollout: deployed to our own stores first, monitored for 48–72 hours, and distributed to clients only once stability is confirmed. We test in our own ecosystem first. Never directly on client stores.
An ecosystem built for Romania
Payments, fiscal compliance, couriers, and regulatory requirements integrated natively for the Romanian market — not retrofitted from generic solutions.
Payments
Native integrations with Netopia, TBI Bank BNPL, EuPlatesc, PayU, and cash on delivery, configured so every transaction and every conversion is recorded correctly, at the right stage of the purchase flow.
Fiscal
SmartBill integration for automatic invoicing on order completion, submission through the RO e-Factura system where required, and reconciliation straight from the admin panel.
Couriers
Native Sameday integration through our own plugin, plus Fan Courier or Cargus on request. AWB generation, delivery status updates, and notifications are automated — no manual data transfer between platforms.
Compliance
GDPR and Consent Mode V2, the Omnibus Directive requirements, ANPC-aligned defaults, and the VAT OSS regime for sales across the European Union. Configured correctly from the start and built into the store's workflows.
Also selling on eMAG or Trendyol? Order automation and stock synchronization are covered by our dedicated Marketplaces and StockSync solutions.
What improves in the first 90 days of working together.
Speed isn't estimated — it's measured. We test performance from 12 global locations, before and after optimization, so the impact of every intervention is clear. See Speed testing & optimization.
The first 90 days, clearly defined and documented in writing.
Audit and kickoff
We analyze the plugins, identify tracking gaps, check the GDPR configuration, and assess the ad account structure. You get the full report on day 5, and by day 7 the implementation plan is set and confirmed.
Foundation
We deploy the plugin suite, configure end-to-end tracking with Enhanced Conversions, and activate the GDPR, Sameday, and SmartBill solutions. We integrate Elasticsearch search and set the Core Web Vitals baselines, so every later optimization can be measured clearly.
Optimization
We tune speed through cache configuration, image compression, and script control, prepare the feeds for Google Merchant Center, Meta, and TikTok, improve checkout, and deliver the first monthly performance report.
Cruising speed
We validate tracking accuracy against real orders, targeting over 90%, train your team on the dashboard, and run a full backup-and-restore test, documented step by step.
We test on our own revenue, not yours.
We operate our own online stores, and every plugin, process, and support standard is validated on our own infrastructure first — on the sites that generate our revenue directly. When a Google change broke the conversion measurement flow in May 2026, we spotted the problem immediately in our own reports, diagnosed it over a single weekend, and shipped the fix to client stores the same week. A vendor who only ever sees the problem in someone else's dashboard has neither that reaction speed nor that skin in the game.
Frequently asked questions
Do you work with my existing store, or does it need a rebuild?
We work with the infrastructure you already have. We manage stores every day that run 30+ commercial plugins, including Flatsome, CheckoutWC, ACF Pro, Gravity Forms, and WP All Import.
We don't swap out your technology just to make it fit our way of working. We analyze, stabilize, and optimize the existing ecosystem, and only recommend a migration or a full rebuild when there are clear technical and commercial reasons for it.
What is not included?
We don't produce ad creatives or product photography, manage email or SMS campaigns, or provide editorial content services.
We integrate and configure platforms like Klaviyo, Mailchimp, and Omnisend, then hand the implementation over to the right specialists. Every craft goes to its craftsman.
What happens if we part ways?
The plugins ship under the GPL license, and the source code stays with you. You don't depend on us for any critical component of the store.
If the collaboration ends for any reason, the store keeps running, and the code and implementations stay in your infrastructure. No artificial technical lock-in, no migration roadblocks, no leverage games at contract renewal.
How long until results show up?
Tracking is corrected and validated within the first 30 days. Once measurement is fixed, Smart Bidding typically needs a few weeks and at least 1–2 full conversion cycles to adapt to the new data.
Across our projects, we've seen 15–40% improvements in reported ROAS within the first 90 days. Results vary with conversion volume, budget, margins, and account history, and come both from recovering conversions that weren't being measured correctly and from optimizing campaigns on more complete data.
Find out what data your tracking is losing
We run a full technical audit, documented in writing, with the problems identified and prioritized by impact. You get clear recommendations on the order of interventions, the risks involved, and the effect of each fix on measurement and campaign performance.
